Marketing Executive Apprenticeship

Apprenticeships

Marketing Executive

Level 4

Enquire

The Green Skills Hub

Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.

Qualification

Marketing Executive Apprenticeship

Qualification Level

Level 4

End Point Assessment Centre

Ofqual

Instruction Language

English

Qualification Duration

18 months (this does not include EPA period)

Included in

Our Green Skills Pathway

Employer Funding & Incentives

Funding

As of the 18th March 2024 the government announced significant changes to apprenticeship funding, aimed at supporting small and medium-sized enterprises (SMEs) in their hiring of young apprentices. Prime Minister Rishi Sunak unveiled plans to eliminate SME co-investment payments for apprentices under the age of 22, alongside increasing the transfer limit of apprenticeship levy funds from 25% to 50%.

read the full article

Incentives

Employers could get £1,000 each for taking on an apprentice who is either:

aged 16 to 18 years old, or
aged 19 to 25 years old and has an education, health and care (EHCP) plan or has been in the care of their local authority

What you can use the payment for
The payment is different to apprenticeship levy funds, so you can spend it on anything to support your organisation’s costs. For example, on uniforms, your apprentice’s travel or their salary. You do not have to pay it back.

To read the full Apprenticeship Standard: Click here

Who is this course suitable for?

Those in a marketing assistant role who report to a more senior Marketing Manager or Marketing Director. Typical job roles include Marketing Executives, Marketing Officers, Marketing and Communications Officers, Marketing Specialists, Communications Executives, Communications Specialists reporting to a Marketing Manager.

Typical job roles may include:

Marketing Executive
Marketing Officer
Marketing and Communications Officer
Marketing Specialist
Communications Executive
Communications Specialist

Role Profile

What the successful candidate should be able to do at the end of the apprenticeship:

A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:

Managing and maintaining key marketing channels, including digital, offline and social media
Planning and delivering tactical integrated marketing campaigns
Managing the production and distribution of marketing materials
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
Assisting in the achievement of brand positioning to agreed guidelines
Organising and attending events such as conferences, seminars, receptions and exhibitions.

Behaviours

These are the personal attributes and behaviours expected of all content creators carrying out their roles:

Agile and flexible – A tenacious and driven approach to see projects through to completion. Being a proven ‘self-starter’ and have an adaptable approach to meet changing work priorities.

Creative Thinker – A creative and analytical mind, with a willingness to think of new ways of doing things. They come up with ideas and solutions to support the delivery of their work.

Resilience and continuous improvement – A willingness to learn from mistakes, as not all activities go to plan, and improve their own performance as a result.

Professionalism and Emotional Intelligence –A high level of professionalism, reliability and dependability with a passion for the customer. A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others. Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity.

Course Costs

Maximum Funding

£6,000.00

Non Levy Employer 5% contribution or Employer 5% contribution

£300.00

End Point Assessment Cost (Paid by Kiwi)

£TBC

Enquire The Green Skills Hub

of learners say this course helped them to succeed in their marketing careers and developed their understanding and confidence in this area.

96 of learners say this course helped them to succeed in their marketing careers and developed their understanding and confidence in this area.

Course content

OCCUPATIONAL BRIEF OF STANDARD

KNOWLEDGE

Marketing Concepts & Theories

The fundamentals of marketing theory that support the marketing process e.g. the extended marketing mix (7P’S: Product, Price, Place, Promotion, Physical environment, Process, People), product development, and segmentation
The concepts of brand positioning and management and implementing processes to support corporate reputation
The principles of stakeholder management and customer relationship management (CRM), both internal and external, facilitate effective cross-functional relationships internally, and channel and customer relationships externally.

Business & Commercial Awareness

The characteristics and plans of the business and sector they work within, including their vision and values
How marketing contributes to achieving wider business objectives
The target audience’s decision-making process and how that can influence marketing activities
The sector-specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.

Market Research

The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources, and when to use quantitative and qualitative methods.

Products & Channel

Basic principles of product development and product/service portfolios
The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution
The features and benefits of different marketing communications channels and media, both digital and offline, and when and how to apply these.

SKILLS

Marketing Campaigns

Coordinate and maintain key marketing channels (both digital and offline)
Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate.

Interpersonal & Communications Skills

Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required.

Service Delivery

Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
Coordinate several marketing campaigns/projects/events to agreed deadlines
Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes.

Budget Management

Monitor project budgets within their scope of work using appropriate systems and controls.

Evaluation & Analysis

Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources.
Assimilate and analyse data and information from a range of sources to support marketing activities
Evaluate data and research findings to derive insights to support improvements to future campaigns.

Systems & Processes

Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.

TESTIMONIALS

Kiwi Education is an fantastic training provider who really does put it’s students at the heart of their delivery. Our staff have felt supported throughout their apprenticeship

– False Flag Tattoo

Area: Professional Accounting Taxation Technician AAT Apprenticeship

TESTIMONIALS

Our staff enrolled on courses have not only improved within their roles but with the support from Kiwi Education they have excelled and progressed from one level to a higher level. We are thrilled with the service from Kiwi Education.

– Costa Coffee

Area: Team Leader Supervisor Apprenticeship

Enrol and pay now