Support customer focussed marketing activities that drive the demand for a product or service.
Multi-channel Marketer Apprenticeship
End Point Assessment Centre
18 months (this does not include EPA period)
Our Green Skills Pathway
Employers could get £1,000 each for taking on an apprentice who is either:
- aged 16 to 18 years old, or
- aged 19 to 25 years old and has an education, health and care (EHCP) plan or has been in the care of their local authority
What you can use the payment for
The payment is different to apprenticeship levy funds, so you can spend it on anything to support your organisation’s costs. For example, on uniforms, your apprentice’s travel or their salary. You do not have to pay it back.
To read the full Apprenticeship Standard: Click here
Who is this course suitable for?
Those in a marketing assistant role who report to a Marketing Executive, Marketing Manager or Marketing Director. Typical job roles include Marketing Assistant, Digital Marketing Assistant, Marketing Junior, Social Media Assistant.
The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.
Typical job roles may include:
- Digital communications assistant
- Digital marketing assistant
- Marketing administrator
- Marketing assistant
- Marketing communications assistant
- Marketing junior
- Content Creator
- Junior Graphic Designer
- Junior Creative
- Social media assistant
What the successful candidate should be able to do at the end of the apprenticeship:
At the end of the apprenticeship, the successful candidate should be proficient in contributing to strategic marketing plans and activities by creating planning and evaluation documents, conducting market research, and effectively communicating with stakeholders. They should demonstrate the ability to utilise various research methods to gather marketing insights, make informed decisions based on data analysis, and create and edit content for marketing channels while adhering to brand guidelines. Additionally, they should be capable of managing marketing materials, publishing and monitoring content across different platforms, supporting various marketing activities, maintaining customer relationships through CRM systems, staying updated on industry trends and technologies, and monitoring marketing expenditure and campaign effectiveness.
Our comprehensive curriculum covers a range of duties, including market intelligence, content creation, event organisation, and CRM system management. Gain hands-on experience in monitoring campaign performance, optimising channels, and evaluating marketing effectiveness. With a focus on English UK standards, our apprenticeship ensures you stay ahead in the ever-evolving marketing landscape.
These are the personal attributes and behaviours expected of all Multi-Channel Marketers carrying out their roles:
- Collaboration and team work
- Ethical behaviour
- Commitment to continuous development
- Acts in a professional manner with integrity and confidentiality
- Seeks learning opportunities and continuous professional development
- Works collaboratively with others across the organisation and external stakeholders
- Works flexibly and adapts to circumstances
- Takes responsibility, shows initiative and is organised
- Has accountability and ownership of their tasks and workload
96 of learners say this course helped them to succeed in their Payroll careers and developed their understanding and confidence in this area.
OCCUPATIONAL BRIEF OF STANDARD
K1: Marketing theory, concepts and basic principles such as what marketing is, the marketing mix the promotional mix and the differences between each channel used.
K2: The business’ structure, vision, priorities, and objectives, and how their marketing role supports these.
K3: Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.
K4: What a marketing plan is, how it is built and its purpose.
K5: The importance of competitor analysis and how to undertake it.
K6: Brand theory such as positioning, value, identity, guidelines, and tone of voice.
K7: Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets.
K8: Current and emerging technologies, software and systems which impact on marketing.
K9: Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its application.
K10: Principles of conducting marketing communications in an ethical and diverse manner.
K11: How internal stakeholders work to support the delivery of all marketing campaigns.
K12: Common marketing channels, cross channel behaviour, and how to manage and operate an integrated campaign using online and offline channels.
K13: How to brief and manage external marketing suppliers.
K14: Adapt communications for appropriate stakeholders and internal audiences.
K15: The principles of content marketing, and content creation.
K16: Budget management and how to measure return on investment (ROI).
K17: The metrics for the delivery and evaluation of marketing activity
K18: The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.
K19: The campaign management process including research, planning, budgeting, implementation, and delivery.
K20: Tools used to support campaign management such as social media, Gantt charts, data analytics, and project management software.
K21: The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting.
K22: The impact marketing has on the level of customer service or the customer experience, including community management channels
K23: Quality management and the maintenance of online and offline assets.
S1: Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
S2: Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
S3: Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
S4: Use research/survey software to gather audience insight and/or evaluation to support the project.
S5: Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
S6: Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
S7: Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
S8: Use software to design and create marketing assets to meet the technical specification.
S9: Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
S10: Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
S11: Use a website content management system to publish text, images, and video/animated content.
S12: Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
S13: Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
S14: Identify and use data and technologies to achieve marketing objectives.
S15: Monitor and amend campaigns to meet budget requirements including time and monetary costs.
S16: Review campaigns regularly to ensure effectiveness, to optimise the results.
S17: Measure and evaluate campaign delivery to identify areas for improvement.
S18: Use data analysis tools to record, interpret and analyse customer or campaign data.
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