Multi-channel Marketer Apprenticeship

Apprenticeships

Multi-channel Marketer

Level 3

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The Green Skills Hub

Support customer focussed marketing activities that drive the demand for a product or service.

Qualification

Multi-channel Marketer Apprenticeship

Qualification Level

Level 3

End Point Assessment Centre

iCQ

Instruction Language

English

Qualification Duration

18 months (this does not include EPA period)

Included in

Our Green Skills Pathway

Employer Funding & Incentives

Funding

As of the 18th March 2024 the government announced significant changes to apprenticeship funding, aimed at supporting small and medium-sized enterprises (SMEs) in their hiring of young apprentices. Prime Minister Rishi Sunak unveiled plans to eliminate SME co-investment payments for apprentices under the age of 22, alongside increasing the transfer limit of apprenticeship levy funds from 25% to 50%.

read the full article

Incentives

Employers could get £1,000 each for taking on an apprentice who is either:

aged 16 to 18 years old, or
aged 19 to 25 years old and has an education, health and care (EHCP) plan or has been in the care of their local authority

What you can use the payment for
The payment is different to apprenticeship levy funds, so you can spend it on anything to support your organisation’s costs. For example, on uniforms, your apprentice’s travel or their salary. You do not have to pay it back.

To read the full Apprenticeship Standard: Click here

Who is this course suitable for?

Those in a marketing assistant role who report to a Marketing Executive, Marketing Manager or Marketing Director. Typical job roles include Marketing Assistant, Digital Marketing Assistant, Marketing Junior, Social Media Assistant.

The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business.

Typical job roles may include:

Digital communications assistant
Digital marketing assistant
Marketing administrator
Marketing assistant
Marketing communications assistant
Marketing junior
Content Creator
Junior Graphic Designer
Junior Creative
Social media assistant

Role Profile

What the successful candidate should be able to do at the end of the apprenticeship:

At the end of the apprenticeship, the successful candidate should be proficient in contributing to strategic marketing plans and activities by creating planning and evaluation documents, conducting market research, and effectively communicating with stakeholders. They should demonstrate the ability to utilise various research methods to gather marketing insights, make informed decisions based on data analysis, and create and edit content for marketing channels while adhering to brand guidelines. Additionally, they should be capable of managing marketing materials, publishing and monitoring content across different platforms, supporting various marketing activities, maintaining customer relationships through CRM systems, staying updated on industry trends and technologies, and monitoring marketing expenditure and campaign effectiveness.

Our comprehensive curriculum covers a range of duties, including market intelligence, content creation, event organisation, and CRM system management. Gain hands-on experience in monitoring campaign performance, optimising channels, and evaluating marketing effectiveness. With a focus on English UK standards, our apprenticeship ensures you stay ahead in the ever-evolving marketing landscape.

Behaviours

These are the personal attributes and behaviours expected of all Multi-Channel Marketers carrying out their roles:

Resilience
Collaboration and team work
Ethical behaviour
Commitment to continuous development
Flexibility
Creativity
Acts in a professional manner with integrity and confidentiality
Seeks learning opportunities and continuous professional development
Works collaboratively with others across the organisation and external stakeholders
Works flexibly and adapts to circumstances
Takes responsibility, shows initiative and is organised
Has accountability and ownership of their tasks and workload

Course Costs

Maximum Funding

£11,000.00

Non Levy Employer 5% contribution or Employer 5% contribution

£450.00

End Point Assessment Cost (Paid by Kiwi)

£TBC

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of learners say this course helped them to succeed in their Payroll careers and developed their understanding and confidence in this area.

96 of learners say this course helped them to succeed in their Payroll careers and developed their understanding and confidence in this area.

Course content

OCCUPATIONAL BRIEF OF STANDARD

KNOWLEDGE

K1: Marketing theory, concepts and basic principles such as what marketing is, the marketing mix the promotional mix and the differences between each channel used.

K2: The business’ structure, vision, priorities, and objectives, and how their marketing role supports these.

K3: Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.

K4: What a marketing plan is, how it is built and its purpose.

K5: The importance of competitor analysis and how to undertake it.

K6: Brand theory such as positioning, value, identity, guidelines, and tone of voice.

K7: Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets.

K8: Current and emerging technologies, software and systems which impact on marketing.

K9: Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its application.

K10: Principles of conducting marketing communications in an ethical and diverse manner.

K11: How internal stakeholders work to support the delivery of all marketing campaigns.

K12: Common marketing channels, cross channel behaviour, and how to manage and operate an integrated campaign using online and offline channels.

K13: How to brief and manage external marketing suppliers.

K14: Adapt communications for appropriate stakeholders and internal audiences.

K15: The principles of content marketing, and content creation.

K16: Budget management and how to measure return on investment (ROI).

K17: The metrics for the delivery and evaluation of marketing activity

K18: The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.

K19: The campaign management process including research, planning, budgeting, implementation, and delivery.

K20: Tools used to support campaign management such as social media, Gantt charts, data analytics, and project management software.

K21: The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting.

K22: The impact marketing has on the level of customer service or the customer experience, including community management channels

K23: Quality management and the maintenance of online and offline assets.

SKILLS

S1: Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

S2: Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

S3: Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

S4: Use research/survey software to gather audience insight and/or evaluation to support the project.

S5: Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

S6: Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

S7: Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

S8: Use software to design and create marketing assets to meet the technical specification.

S9: Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

S10: Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

S11: Use a website content management system to publish text, images, and video/animated content.

S12: Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

S13: Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

S14: Identify and use data and technologies to achieve marketing objectives.

S15: Monitor and amend campaigns to meet budget requirements including time and monetary costs.

S16: Review campaigns regularly to ensure effectiveness, to optimise the results.

S17: Measure and evaluate campaign delivery to identify areas for improvement.

S18: Use data analysis tools to record, interpret and analyse customer or campaign data.

TESTIMONIALS

Kiwi Education is an fantastic training provider who really does put it’s students at the heart of their delivery. Our staff have felt supported throughout their apprenticeship

– False Flag Tattoo

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TESTIMONIALS

Our staff enrolled on courses have not only improved within their roles but with the support from Kiwi Education they have excelled and progressed from one level to a higher level. We are thrilled with the service from Kiwi Education.

– Costa Coffee

Area: Team Leader Supervisor Apprenticeship

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