Helping to shape, support and deliver marketing plans, working in conjunction with the Marketing Manager.
Marketing Executive Apprenticeship
End Point Assessment Centre
18 months (this does not include EPA period)
Our Green Skills Pathway
Employers could get £1,000 each for taking on an apprentice who is either:
- aged 16 to 18 years old, or
- aged 19 to 25 years old and has an education, health and care (EHCP) plan or has been in the care of their local authority
What you can use the payment for
The payment is different to apprenticeship levy funds, so you can spend it on anything to support your organisation’s costs. For example, on uniforms, your apprentice’s travel or their salary. You do not have to pay it back.
To read the full Apprenticeship Standard: Click here
Who is this course suitable for?
Those in a marketing assistant role who report to a more senior Marketing Manager or Marketing Director. Typical job roles include Marketing Executives, Marketing Officers, Marketing and Communications Officers, Marketing Specialists, Communications Executives, Communications Specialists reporting to a Marketing Manager.
Typical job roles may include:
- Marketing Executive
- Marketing Officer
- Marketing and Communications Officer
- Marketing Specialist
- Communications Executive
- Communications Specialist
What the successful candidate should be able to do at the end of the apprenticeship:
A Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:
- Managing and maintaining key marketing channels, including digital, offline and social media
- Planning and delivering tactical integrated marketing campaigns
- Managing the production and distribution of marketing materials
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
- Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
- Assisting in the achievement of brand positioning to agreed guidelines
- Organising and attending events such as conferences, seminars, receptions and exhibitions.
These are the personal attributes and behaviours expected of all content creators carrying out their roles:
Agile and flexible – A tenacious and driven approach to see projects through to completion. Being a proven ‘self-starter’ and have an adaptable approach to meet changing work priorities.
Creative Thinker – A creative and analytical mind, with a willingness to think of new ways of doing things. They come up with ideas and solutions to support the delivery of their work.
Resilience and continuous improvement – A willingness to learn from mistakes, as not all activities go to plan, and improve their own performance as a result.
Professionalism and Emotional Intelligence –A high level of professionalism, reliability and dependability with a passion for the customer. A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others. Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity.
96 of learners say this course helped them to succeed in their marketing careers and developed their understanding and confidence in this area.
OCCUPATIONAL BRIEF OF STANDARD
Marketing Concepts & Theories
- The fundamentals of marketing theory that support the marketing process e.g. the extended marketing mix (7P’S: Product, Price, Place, Promotion, Physical environment, Process, People), product development, and segmentation
- The concepts of brand positioning and management and implementing processes to support corporate reputation
- The principles of stakeholder management and customer relationship management (CRM), both internal and external, facilitate effective cross-functional relationships internally, and channel and customer relationships externally.
Business & Commercial Awareness
- The characteristics and plans of the business and sector they work within, including their vision and values
- How marketing contributes to achieving wider business objectives
- The target audience’s decision-making process and how that can influence marketing activities
- The sector-specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.
- The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources, and when to use quantitative and qualitative methods.
Products & Channel
- Basic principles of product development and product/service portfolios
- The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution
- The features and benefits of different marketing communications channels and media, both digital and offline, and when and how to apply these.
- Coordinate and maintain key marketing channels (both digital and offline)
- Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
- Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate.
Interpersonal & Communications Skills
- Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
- Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required.
- Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
- Coordinate several marketing campaigns/projects/events to agreed deadlines
- Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes.
- Monitor project budgets within their scope of work using appropriate systems and controls.
Evaluation & Analysis
- Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources.
- Assimilate and analyse data and information from a range of sources to support marketing activities
- Evaluate data and research findings to derive insights to support improvements to future campaigns.
Systems & Processes
- Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
- Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.
Kiwi Education is an fantastic training provider who really does put it’s students at the heart of their delivery. Our staff have felt supported throughout their apprenticeship
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