Apprenticeships

Retail Manager

Level 4

Enquire
The Green Skills Hub

Retail managers are responsible for delivering sales targets and a positive experience to customers that will encourage repeat custom and loyalty to the brand / business.

Qualification

Retail Manager

Qualification Level

Level 4

End Point Assessment Centre

Ofqual

Instruction Language

English

Qualification Duration

12 months (this does not include EPA period)

Included in

Our Green Skills Pathway

Employer Funding & Incentives

Funding

As of the 18th March 2024 the government announced significant changes to apprenticeship funding, aimed at supporting small and medium-sized enterprises (SMEs) in their hiring of young apprentices. Prime Minister Rishi Sunak unveiled plans to eliminate SME co-investment payments for apprentices under the age of 22, alongside increasing the transfer limit of apprenticeship levy funds from 25% to 50%.

read the full article

 

Incentives

Employers could get £1,000 each for taking on an apprentice who is either:

  • aged 16 to 18 years old, or
  • aged 19 to 25 years old and has an education, health and care (EHCP) plan or has been in the care of their local authority

 

What you can use the payment for
The payment is different to apprenticeship levy funds, so you can spend it on anything to support your organisation’s costs. For example, on uniforms, your apprentice’s travel or their salary. You do not have to pay it back.

 

 

Included in the Green Skills Pathway…

As part of our commitment to the environment, we are proud to offer an exciting opportunity for our apprentices. With every apprenticeship, learners will receive full funding to study our level 2 sustainability and environmental awareness short course, completely free of charge! Discover more about this fantastic course by clicking here.

To read the full Apprenticeship Standard: Click here

 

Who is this course suitable for?

 

This Retail Manager Level 4 apprenticeship is ideal for individuals who are already working in a retail or customer-facing environment, particularly those in a supervisory or team leader role who are looking to step up into management. It suits people who enjoy leading and developing others, taking responsibility for business performance, and delivering excellent customer experiences. Learners should be motivated to improve sales, manage operations efficiently, and make informed commercial decisions using data and insight. This programme is also well suited to those who want to build confidence in areas such as leadership, financial management, marketing, and team performance, while developing a strong understanding of how a retail business operates. It is particularly beneficial for individuals who are ambitious, proactive, and keen to progress into roles such as Store Manager, Senior Manager, or Area Manager.

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 Job titles

 

  • Store Manager
    Retail Store Manager
    Assistant Store Manager
    Deputy Store Manager

 

Roles & Responsibilities may include:

 

The purpose of the Retail Manager occupation is to lead and manage retail operations to achieve business objectives, drive sales performance and deliver an excellent customer experience that encourages repeat business and brand loyalty. Retail Managers are responsible for overseeing teams, ensuring efficient day-to-day operations, and balancing customer needs with commercial priorities. They work within organisational, legal and ethical frameworks to maintain high standards of service, compliance and brand reputation, while contributing to the overall success and competitiveness of the business.

They will typically work in a fast-paced retail environment such as a store or commercial setting, where they are responsible for both people management and operational performance. Their role may involve working across different areas of the business, including the shop floor, back-office functions and, in some cases, digital or remote retail channels.

In their daily work, an employee in this occupation will interact with a wide range of stakeholders, including customers, team members, senior managers, suppliers and external partners. They are expected to communicate effectively at all levels, lead and develop their team, analyse business performance data, and make informed decisions to improve productivity, profitability and customer satisfaction.

 

Behaviours

  • Demonstrate professionalism by working to ethical, legal and organisational standards at all times
  • Be resilient and adaptable in a fast-paced retail environment, effectively managing change and maintaining focus under pressure
  • Promote equality, diversity and inclusion, showing respect to customers, colleagues and stakeholders from all backgrounds
  • Take ownership and accountability for decisions, balancing customer needs with business objectives
  • Show strong leadership by motivating, supporting and developing team members to achieve their potential
  • Demonstrate a commitment to continuous professional development, seeking opportunities to improve own performance and capability
  • Act with integrity to uphold and protect the brand reputation at all times

 

Course Costs

This course is funded by the UK Government. The value of this training is:

£5,000.00

Employer 5% contribution

£250

End Point Assessment Cost (Paid by Kiwi)

£TBC

Enquire The Green Skills Hub

96 Students saved up to 50% on their fees

OCCUPATIONAL BRIEF OF STANDARD

KNOWLEDGE

  • Understanding of the roles and responsibilities of a Retail Manager, including organisational, legal and ethical requirements and maintaining professional standards
  • Knowledge of how to plan, manage and review retail operations to meet business objectives and improve performance
  • Understanding of leadership theories and management practices to effectively support, motivate and develop team members
  • Awareness of financial principles, including budgeting, forecasting and the impact of costs and profit on the business
  • Knowledge of customer behaviour and the key drivers of a positive customer experience that supports sales and loyalty
  • Understanding of marketing principles, promotional activities and how these influence demand across the retail calendar
  • Knowledge of effective communication methods to engage teams, customers and stakeholders at all levels
  • Understanding of data analysis, including sales and performance metrics, to inform decision-making and business improvements
  • Awareness of merchandising principles and how product placement and presentation impact sales
  • Knowledge of stock management systems and processes to minimise loss and maintain availability
  • Understanding of brand reputation and the importance of maintaining consistent standards across all areas of the business
  • Awareness of the use of technology in retail operations and its role in improving efficiency and customer experience
  • Understanding of equality, diversity and inclusion and how this impacts team management and customer interactions
  • Knowledge of continuous professional development and the importance of reflective practice in improving performance

SKILLS

  • Lead and manage retail operations effectively within organisational, legal and ethical frameworks, ensuring compliance with company policies and standards
  • Establish and communicate clear objectives to teams, ensuring alignment with business goals and customer service expectations
  • Plan, prioritise and conduct daily retail activities in line with business needs, including sales, staffing and operational demands
  • Use mentoring and coaching-style approaches to support, develop and motivate team members to improve performance
  • Implement retail management tools and techniques to drive sales, improve customer experience and achieve business targets
  • Maintain accurate records and reports relating to sales performance, stock, staffing and operational activity in line with data protection requirements
  • Analyse sales, customer and financial data to identify trends, assess performance and support decision-making
  • Review progress against targets and adjust plans to improve outcomes and operational efficiency
  • Communicate effectively with team members, customers and stakeholders, using appropriate methods for different audiences
  • Provide constructive feedback, guidance and support to develop individuals and improve team performance
  • Apply problem-solving and decision-making skills to address operational challenges and improve business results
  • Reflect on own leadership and management practice, using feedback and performance outcomes to support continuous improvement
  • Use evidence-based approaches and industry knowledge to improve retail performance and implement best practice within the business

TESTIMONIALS

 

Kiwi Education is an fantastic training provider who really does put it’s students at the heart of their delivery. Our staff have felt supported throughout their apprenticeship

– False Flag Tattoo

 

Area: Professional Accounting Taxation Technician AAT Apprenticeship

TESTIMONIALS

 

Our staff enrolled on courses have not only improved within their roles but with the support from Kiwi Education they have excelled and progressed from one level to a higher level. We are thrilled with the service from Kiwi Education. 

– Costa Coffee

Area: Team Leader Supervisor Apprenticeship

Enrol and pay now

This course is funded by the UK Government. The value of this training is:

£5,000.00

Employer 5% contribution

£250

End Point Assessment Cost (Paid by Kiwi)

£TBC

Enquire
The Green Skills Hub

Any Questions

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