Apprenticeships

Marketing Executive
Level 4 Standard

This Apprenticeship provides the breadth and depth of skills and knowledge needed for employment in a senior marketing role.

Qualification

Marketing Executive Standard

Qualification Level

Level 4

End Point Assessment Centre

ICQ

Instruction Language

English

Qualification Duration

15 months

Employer Incentives

You will receive £3,000 for new apprentices of any age who have an employment start date of 1 April 2021 to 30 September 2021. Applications close on 30 November 2021.

 

You will be able to apply for a payment of £3,000 for apprentices with an employment start date from 1 October 2021 to 31 January 2022 once applications open in January 2022.

 

What you can use the payment for
The payment is different to apprenticeship levy funds, so you can spend it on anything to support your organisation’s costs. For example, on uniforms, your apprentice’s travel or their salary. You do not have to pay it back.

 

Eligibility
You can only apply for new apprentices who joined your organisation from 1 April 2021 to 30 September 2021. You cannot apply for an existing employee who joined your organisation before 1 April 2021, even if they started an apprenticeship after this date.

To read the full Apprenticeship Standard: Click here

 

Who is this course suitable for?

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences.

 

Typical job titles include:

Marketing Executive, Marketing Officer, Marketing and Communications Officer, Marketing Specialist, Communications Executive & Communications Specialist

Role Profile (what the successful candidate should be able to do at the end of the Apprenticeship)

 

Marketing is vitally important to all businesses providing the insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. Marketing teams generally work with external agencies to deliver specialist elements of their marketing campaigns.

 

Marketing Executive will help shape, support and deliver marketing plans, working in conjunction with the Marketing Manager who will define the overall marketing strategy. A highly audience focused role which requires creativity, communication and project management skills – these individuals are responsible for planning and executing tactical and targeted marketing activity. Typical responsibilities include:

 

  • Managing and maintaining key marketing channels, including digital, offline and social media
  • Planning and delivering tactical integrated marketing campaigns
  • Managing the production and distribution of marketing materials
  • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
  • Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix
  • Assisting in the achievement of brand positioning to agreed guidelines
  • Organising and attending events such as conferences, seminars, receptions and exhibitions.

These are the personal attributes and behaviours expected of all Retailers carrying out their roles

 

Agile and flexible

  • A tenacious and driven approach to see projects through to completion
  • Being a proven ‘self-starter’ and have an adaptable approach to meet changing work priorities.

 

Creative Thinker

  • A creative and analytical mind, with a willingness to think of new ways of doing things
  • They come up with ideas and solutions to support the delivery of their work.

 

Resilience and continuous improvement

  • A willingness to learn from mistakes, as not all activities go to plan, and improve their own performance as a result.

 

Professionalism and Emotional Intelligence

  • A high level of professionalism, reliability and dependability with a passion for the customer
  • A collaborative approach is central to how they work, showing empathy and being mindful to the needs/views of others
  • Ethical behaviour in the way they approach marketing activities and their work, valuing equality & diversity.

Course Costs

Maximum Funding

£6,000.00

Non Levy Employer 5% contribution or Employer 5% contribution

£300.00

End Point Assessment Cost (Paid by Kiwi)

£900.00

Enquire

96 Students saved up to 50% on their fees

OCCUPATIONAL BRIEF OF STANDARD

KNOWLEDGE

 

Marketing Concepts & Theories

  • The fundamentals of marketing theory that support the marketing process e.g. the extended marketing mix (7P’S: Product, Price, Place, Promotion, Physical environment, Process, People), product development, and segmentation
  • The concepts of brand positioning and management and implementing process to support corporate reputation
  • The principles of stakeholder management and customer relationship management (CRM), both internal and external, to facilitate effective cross-functional relationships internally, and channel and customer relationships externally.

 

Business understanding and Commercial Awareness

  • The characteristics and plans of the business and sector they work within, including their vision and values
  • How marketing contributes to achieving wider business objectives
  • The target audience’s decision making process and how that can influence marketing activities
  • The sector specific legal, regulatory and compliance frameworks within which they must work, including current Data Protection regulations.

 

Market Research

  • The principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including digital sources, and when to use quantitative and qualitative methods.

 

Products and Channels

  • Basic principles of product development and product/service portfolios
  • The marketing landscape and how routes to market interplay most efficiently, e.g. franchise model, distribution
  • The features and benefits of different marketing communications channels and media, both digital and offline, and when and how to apply these.

 

SKILLS

 

Marketing Campaigns

  • Coordinate and maintain key marketing channels (both digital and offline)
  • Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
  • Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate.

 

Interpersonal and Communications Skills

  • Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
  • Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required.

 

Service Delivery

  • Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
  • Coordinate several marketing campaigns/projects/events to agreed deadlines
  • Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes.

 

Budget Management

  • Monitor project budgets within their scope of work using appropriate systems and controls.

 

Evaluation and Analysis

  • Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources.
  • Assimilate and analyse data and information from a range of sources to support marketing activities
  • Evaluate data and research findings to derive insights to support improvements to future campaigns.

 

Systems and Processes

  • Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
  • Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM.

TESTIMONIALS

 

Kiwi Education is an fantastic training provider who really does put it’s students at the heart of their delivery. Our staff have felt supported throughout their apprenticeship

– False Flag Tattoo

 

Area: Professional Accounting Taxation Technician AAT Apprenticeship

TESTIMONIALS

 

Our staff enrolled on courses have not only improved within their roles but with the support from Kiwi Education they have excelled and progressed from one level to a higher level. We are thrilled with the service from Kiwi Education. 

– Costa Coffee

Area: Team Leader Supervisor Apprenticeship

Enrol and pay now

Maximum Funding

£6,000.00

Non Levy Employer 5% contribution or Employer 5% contribution

£300.00

End Point Assessment Cost (Paid by Kiwi)

£900.00

Total£6,000.00

Enquire

Any Questions

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