Apprenticeships

Digital Marketer 
Level 3 Standard

This Apprenticeship provides the breadth and depth of skills and knowledge needed for employment in Digital Marketing.

Qualification

Digital Marketer

Qualification Level

Level 3

End Point Assessment Centre

ICQ

Instruction Language

English

Qualification Duration

15 months

Employer Incentives

You will receive £3,000 for new apprentices of any age who have an employment start date of 1 April 2021 to 30 September 2021. Applications close on 30 November 2021.

 

You will be able to apply for a payment of £3,000 for apprentices with an employment start date from 1 October 2021 to 31 January 2022 once applications open in January 2022.

 

What you can use the payment for
The payment is different to apprenticeship levy funds, so you can spend it on anything to support your organisation’s costs. For example, on uniforms, your apprentice’s travel or their salary. You do not have to pay it back.

 

Eligibility
You can only apply for new apprentices who joined your organisation from 1 April 2021 to 30 September 2021. You cannot apply for an existing employee who joined your organisation before 1 April 2021, even if they started an apprenticeship after this date.

To read the full Apprenticeship Standard: Click here

 

Who is this course suitable for?

 

This Apprenticeship allows learners to gain broad-base training in the chosen occupational area as well as providing a good knowledge base of the sector as a whole, and work experience that leads to competency in the work place and transferable skills relating to Digital Marketing.

Role Profile (what the successful candidate should be able to do at the end of the Apprenticeship)

 

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

These are the personal attributes and behaviours expected of all Digital Marketers carrying out their roles

 

  • Logical and creative thinking skills
  • Analytical and problem solving skills
  • Ability to work independently and to take responsibility
  • Can use own initiative
  • A thorough and organised approach
  • Ability to work with a range of internal and external people
  • Ability to communicate effectively in a variety of situations
  • Maintain productive, professional and secure working environment

Course Costs

Maximum Funding

£11,000.00

Non Levy Employer 5% contribution or Employer 5% contribution

£550.00

End Point Assessment Cost (Paid by Kiwi)

£2,200.00

Enquire

96 Students saved up to 50% on their fees

OCCUPATIONAL BRIEF OF STANDARD

KNOWLEDGE

 

  • Understands the principles of coding
  • Understands and can apply basic marketing principles
  • Understands and can apply the customer lifecycle
  • Understands the role of customer relationship marketing
  • Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • Understands the main components of Digital and Social Media Strategies
  • Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
  • Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • Understands and follows digital etiquette
  • Understands how digital platforms integrate in to the working environment

BEHAVIOURS

 

  • Written communication:
    Applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research
    Analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies
    Recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data
    Reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer Service
    Responds efficiently to enquiries using online and social media platforms
  • Problem Solving
    Applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms

TESTIMONIALS

 

Kiwi Education is an fantastic training provider who really does put it’s students at the heart of their delivery. Our staff have felt supported throughout their apprenticeship

– False Flag Tattoo

 

Area: Professional Accounting Taxation Technician AAT Apprenticeship

TESTIMONIALS

 

Our staff enrolled on courses have not only improved within their roles but with the support from Kiwi Education they have excelled and progressed from one level to a higher level. We are thrilled with the service from Kiwi Education. 

– Costa Coffee

Area: Team Leader Supervisor Apprenticeship

Enrol and pay now

Maximum Funding

£11,000.00

Non Levy Employer 5% contribution or Employer 5% contribution

£550.00

End Point Assessment Cost (Paid by Kiwi)

£2,200.00

Total£11,000.00

Enquire

Any Questions

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